can't miss! Their mission is to inspire that mindset in everyone who experiences Tread Beauty. So that every single time you apply your luxurious lash products, you know that bold mindset is within you. It's who you were created to become. Our only hope is that once you take off your Tread Beauty Lashes, you will continue to embrace the bold mindset. It's time to elevate your lash experience. And all while doing it, we hope to inspire you to Be Bold and to Be Confident.